The strategies you adopt outside the periphery of a blog or website to improve search engine rankings are known as off-page SEO techniques. Over the years, webmasters have experimented with various off-page SEO techniques and they keep evolving every year.
We all know that Google is constantly coming up with changes in their algorithm. Algorithms like Penguin and Panda had a massive impact in the land of search engine optimization.
It is a fact that SEO is always changing and thus we have to be on top of all the recent changes and trends going on.
In this article, we will discuss 10 off-page SEO techniques which will help you to escalate search engine rankings in 2013.
Scale up Guest Blogging efforts
2013 will definitely be a year for guest blogging. It is an amazing blog networking strategy and when you publish really awesome content on other blog domains, it scales up your blog’s search engine ranking, as well as blog reputation.
Page Rank, domain authority, reader engagement, blog audience, Moz Rank are some of the criteria used to choose blogs for guest contributions.
Massive Blog Commenting
These days you find a lot of blog owners publishing list of blogs with the active CommentLuv plugin. The reason for its popularity is its role in link building, which is the main focus for off-page SEO.
Even if you contribute ten real opinionated discussions on CommentLuv enabled blogs daily for 30 days, it is going to improve search engine visibility. More than search engines, you will get new traffic and reader engagement.
SlideShare Presentations
SlideShare is prominent these days. Top blogs feature it as a great way to do off-page SEO and gain recurring traffic. All you need is PowerPoint Presentation making skills and a really unique topic to work on.
If you can create such a presentation and promote it through your blog(s) and guest post about the benefits of SlideShare marketing on prominent blogs, you can double off-page SEO development efforts.
YouTube Marketing
YouTube is huge. It is almost like an independent search engine. With millions of queries and thousands of hours of video uploads daily, you need to maximize on this opportunity. Create or outsource video development on a topic similar to your niche.
The video should be linked back to your main domain. All you need to do is create a free YouTube account, upload it and share. You can also hire a search engine expert to rank the video in 2-3 months. It works.
Article Directories & Web 2.0 Properties
The article directories are tried and tested way to build backlinks. It may not help in getting traffic as these mediums are over-populated; but when you are starting out, it won’t hurt to get few backlinks from good directories like Ezine.
On the other hand, invest some time in building web 2.0 properties like Squidoo Lenses and HubPages. You can even add affiliate products to earn some money from these pages.
Do Podcasting
Podcasting is an exciting new medium which combines blogging and MP3 to create user-friendly content. More and more bloggers are using podcasting to repurpose their content and reach to new audiences.
You too can create and share podcasts on various social networking platforms, video channels and link it back to your site.
Build a Facebook Group
Why Facebook? It is the easiest way when it comes to creating an online community. A lot of blog owners have a Facebook Group to share new content, reach out to new traffic and network with other bloggers.
You can add friends and leave it open for anyone to join. Link it back to your blog and try to keep it active.
Ask others to Review your Business
This off-page SEO technique is useful if you run a business, not a mainstream blog. If you have a big social circle, you can ask them to review the business and post on websites like Shvoong and RateItAll.
You could also use various campaign building sites like Sponsored Reviews, Link Vehicle, Pay Per Post to get more reviewers. This is a paid method.
Local Business Listing
A great way to boost off-page SEO is to get your business listed on local listings such as Yahoo Local, Google Maps and Yellow Pages. This strategy increases the chances of your business services being found and sought after by service buyers. Competition is less and potential of returns high.
Social Bookmarking
Select a couple of social bookmarking sites like Reddit, Digg, Delicious and StumbleUpon. Whenever you publish a new blog, share them on these sites. Add tags carefully, categorize them in proper niche, add description and share.
Off-page SEO takes as much work as On-page search engine optimization. You need to perform both in equal measures. Draw a 3-month On-page and Off-page SEO program, and you are sure to get a lot of benefits.
What next? Share your valuable views in the Comment section.
Hi Pappu, your blog is really informative and you find out the all necessary things for this related and post it. Nice work..:)
ReplyDelete