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Friday, 22 November 2013

Power Of #Hashtag!

What is a #hashtag?

The # - ‘pound’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

A hashtag looks something like this: #seoconsultant

Using #hashtags

  • hashtag is a form of ‘metadata tag’. It is meant to label a topic or filter a conversation and is a critical way of grouping information or similar interest and intent together.
  • hashtags act as a way of bringing conversations about public events, people, and topics to the forefront.
  • hashtags can help in gaining more number of followers as it helps to connect with relevant participants who share common intent.
  • The target audience will constantly receive information and marketers can expect better attendance and response from clients each time with the help of hashtags.
  • The hashtags can be used in personal profile posts, fan page posts, group posts, event posts, and even in comments helping to increase the reach and impressions.


  • Overuse of hashtags in a tweet is not recommended as it reduces the level of engagement by 17%. An ideal tweet should have not more than 2 hashtags.
  • Understanding ‘Reach’ and ‘Impressions’
  • How using #hashtags can help
  • Hashtag make a piece of information more visible. #visibility
  • tweets with hashtags are seen by intersecting followers too. #impressions
  • Helps reach to new people. #exposure
  • It helps people to keep track of relevant posts. #relevancy
  • It helps us to build an audience and community. #reach