25 Inspired Marketing Predictions for 2013

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to mention several major tragedies that have changed expectations of brands and redefined the term “crisis management”, the future of digital marketing is impossible to predict.

In an effort to navigate the windy roads to come, ExactTarget has gathered the ideas of 25 social media, mobile, search, and email marketing experts and compiled them into a free ebook – The 25 Inspired Marketing Predictions for 2013. Learn exclusive insights from a smart group of marketing mavens (some of them even smarter than me!) about marketing automation, cross-channel promotions and trends you never even thought of. They may not all come true in the coming year, but they’re sure to give you some food for thought as you plan our your digital marketing strategies for 2013.

To get a taste of what’s included in the ebook, the fine folks at ExactTarget have also put together a nice infographic that outlines highlights from each chapter (and what would 2012 be without infographics?). Feel free to download, share, and enjoy these thoughts, and finally, don’t forget to let us know what we missed! It’s a wild world out there, but when it comes to digital marketing, the best is yet to come.

2 major changes within Google and Pinterest are the main platform developments

Each month we review the developments in digital marketing and share our alerts on what we see as the “must-know” developments across all the digital marketing platforms.

We also share some of our own advice for marketers. This month we start with two new free guides to help with marketing planning. Watch out for more advice on Planning and Strategy in the Autumn as we countdown to 2014 with our new #PlanToSucceed campaign.

Strategy and planning

• 2014 Digital Marketing Trends briefing. Each year, I look ahead to review the latest trends in Digital Marketing to help define digital technologies and marketing techniques which give options for companies to grow their businesses. This year, I have identified 22 Digital Marketing techniques that demand attention and you can listen / download a free briefing I have recorded.
  We hope this trends roundup proves useful – do vote to let us know what you think is important – there are a few surprises and – thanks if you have voted or shared already.
  
• The top 15 Classic marketing models? Marketing strategist Annmarie Hanlon and I have created a new guides showing 15 classic marketing models.
  Again, thank you if you voted or shares – the “wisdom of the crowd” has  selected a Top 5 most useful models that I certainly agree with. 
  

You can also download our free Essential Marketing Planning Models guide which explains how to use each model with examples.

Social media marketing

According to our readers, Content Marketing was the top priority for increased investment in 2013 and is likely to be in 2014 too. One of the best conferences covering CM is Content Marketing World. Geraint Holliman has a great post summarising 6 key insights from Content Marketing World.

Pinterest announced two new features - Susanne Colwyn summarised two more reasons for businesses to consider Pinterest.

Search marketing

BrightonSEO is now one of the most popular, if not THE most popular of the homegrown UK SEO conferences, we have two roundups from writers for Smart Insights readers who couldn’t make it. Michael Charalambous summarised what he felt were the 5 must useful talks summarising the latest thinking on SEO and Rhian Simms gave her 5 key SEO takeaways from BrightonSEO.

There were also two big changes in the Search world that marketers should be aware of in September.

• 1. Google’s new Hummingbird algorithm – We don’t think this is such big news as other named Google algorithm changes. Rather it was an announcement of a query processing improvement to make Google work better with interactive, conversational queries which are increasingly used on mobile phones.

• 2. Google changes affect keyword reporting in analytics – not new, but this post shows the increase in importance

User experience, analytics and conversion optimisation

• What makes consumers buy today? An infographic summarising some serious research from Verdict interviewing 10,000 online shoppers about their omnichannel shopping behaviour.
• Which social networks drive conversion – This data from retailers using RichRelevance will enable you to benchmark your social media conversion levels.

Email marketing and CRM

• Social media customer service metrics – Social Customer care specialist Guy Stephen recommends what we should monitor and improve.
• How email marketers should react to changes to webmail services – Mark Brownlow recommends Keep calm and keep mailing… and some practical tips.
• Responsive Email Design – Another great, practical infographic from Litmus.

I hope the monthly roundup has shed some light on a development in marketing you need to take into account. Do share our roundup with a colleague if you think it could help them too.

Why Keyword Research Is Important To Your Online Business

Content and keyword are relevant from Search Engine Optimization perspective. Keyword research is too considered of importance when we talk about optimization of the web page that might be linked to your online venture.

Below are listed some key points that will help you understand as to why is keyword research important for your online business.

1.) Keywords help you describe the essence of the content

Indeed keywords play a vital role when it comes to describing the essence of the content in few words. If for example you intent to target the large market of people who are looking for weight loss solutions going in for keyword as weigh loss techniques will work wonders for your venture. The small keyword phrase will bring out the essence of the topic. Additionally, you will find that using targeted keywords will help you come among the top searches in internet.



2.) Increased conversions with targeted keywords

Keywords also help you grab the attention of those who are looking for specific topics. However, the trick here is to focus on targeted keywords. If you do quality research on the product or the service you intend to promote through your online venture, you will come up with a list of specific keywords.

Hard work pays and this is true for any online venture too. Use targeted keywords and you are sure to see a surge in your business prospects with new clients associating with you in large numbers.


3.) Keyword research helps in your business growth

Having knowledge of your business venture pays well. It is time that you use this knowledge creatively and pick up keywords that help you attract customers. Keywords help in business growth and you must take help from trained professionals in the field, in case you find that looking for niche keywords is proving to be a tough task.

SEO professionals have great knowledge of their field and will be able to come up with worthy keywords that will help you rise to the top.

How would you like to target 10 Keywords that get 100 searches a month instead of 1 that gets 1,000 searches

4.) Keyword research helps you reach the targeted customers

Every business venture caters to a specific customer segment. Increasing competition has made it tough for business owners to compete in the market. This results in business losses too. Reaching your target customers with minimal efforts at your end is the key to success in the competitive world. If you have done substantial keyword research, chances are bright that potential clients will take notice of your venture as search engines as Google, Yahoo and Bing will highlight your content among the top searches.



5.) Makes it easier to figure on search engine priority list

Increasing competition has made the search engines smart too. Chances are bright that if you have not paid sufficient attention to the keywords while searching for content for the online venture, the content will not figure on the priority list.

In case you pay more attention to highly competitive keywords only, the content will also get low attention from search engines. This itself highlights the significance of having a choice of balanced keywords that reflect the essence of the write up.

The same can come up only if you have done your basics correct and have done comprehensive research while doing keyword research. Work on the basics and reap the benefits.

6.) Keyword research adds quality to the content

Besides having great business implications, keyword research done in true earnest adds quality to the content. The content will appear written with a professional approach by someone who has significant understanding of the subject. This has multifold advantages when it comes to improving the business prospects. The potential customers who go through your content idea will appreciate the hard efforts put in for designing and writing the content. This will translate into increased sale as the person reading the content will be tempted into trying the product or the service once. Additionally, your ideas will travel by word of mouth as the person who has tried the service will share the experience with friends and family too.

This all will be possible due to the hard efforts you have put in for doing comprehensive keyword research as the same gives a professional touch to your venture, be it selling a product online or promoting any business idea.

Keyword research is imperative for success of any online venture. It gives a structured approach to the content and helps you convey your ideas to the potential customers in a better way. Try doing qualitative research, next time you intend to promote your ideas online. You will surely figure among the top league.

5 Tips to Get High Quality Links from Authority Websites

Getting high quality links from authority websites is an important thing to do. It will boost your website ranking significantly. That’s because authority websites have special power in the search engine algorithm. The more links you have from those websites, the more reputable your website will be perceived by the search engines. Here are 5 tips to get high quality links from authority websites:

1.press release:

This is an important channel for a new website to start gaining online recognition. Press release websites are enjoying good ranking on the search engines, and they’ll help your website to rank well because they have big SEO power in place. Of course, you need to do it properly. Submitting your press release only to one press release website won’t give you enough link juice necessary to rank high. You need to spread your press release to several different press release websites so that the links coming to your website will be counted as valuable.

2. Wikipedia and similar websites

Wikipedia is the world’s popular encyclopedia, and it is extremely authoritative in the search engines. That’s why many webmasters want to have a link or two from Wikipedia website. It is now possible for you to get high quality link from Wikipedia. The catch would be that you need to have a high quality website to link to. Linking to low quality website from Wikipedia is a very bad idea. Your link might get removed quickly. There are also similar websites like Wikipedia, such as About.com, WikiHow, etc.

3. Popular how-to websites

Popular how-to websites like eHow can be a good backlinking source for you. They are popular and they have high PR, which can be translated into solid reputation. Popular how-to websites usually have solid SEO power because of their massive traffic. Writing for them is also an easy task to do. There are many popular how-to websites that you can use, eHow being the most popular one. Additionally, you can consider using article directories as well since they are pretty similar to how-to websites.

4. Popular blogs

Find some blogs in your niche that enjoy good popularity and you’ve got a good potential for getting authoritative links from authority websites. Perhaps, most of the websites that you visit today come in blog format. This is a good sign because it means that blog is becoming more and more popular nowadays. Additionally, getting links from blogs is easier than getting links from regular websites. You can just leave good comments in popular blogs and you’ve got your high quality links in place. Or, even better, you can become a guest author for some popular blogs out there to get even more high quality and authoritative links for your website.

5. High traffic forums

Last but not least, you can obtain some high quality links from high traffic forums in your niche. There should be several very popular forums in every niche that you enter. You just need to establish some kind of presence and reputation in those forums. Once you have hundreds or thousands of posts in those forums, you can insert your signature there. In this way, your links will be spread all over the forums and you’ll enjoy high quality traffic from it.

Those are 5 tips to get high quality links from authority websites. There are many ways to get good back links for your website, but getting links from authority websites will give you real boost in your search engine ranking quickly.

Fast link building tips that works awesome.

Creating back links is the most easy task for a blogger if you even don’t know the back link building tips that works. 

Creating back links in reality is neither an easy task nor an hard one but lies in between the both.

But it can become an easy one now.

How?

Read this post from top to bottom and apply the things I have shared here, you will certainly see the results.

What this post will tell you?

Find a good blog and Build back links that really passes link juice.

Why NoFollow Backlinks are also important?

What this post will not tell you?

How to cook food?

How to dance and other things. ;)

So, without much more introduction, here are the

Back Link Building Tips That Works Like Charm

7 Back Link Building Tips That Works Like Charm (2013)

1. Find High PR blogs in your niche and build back links:

Now you should be thinking that How to find blogs that can satisfy your back links need.

Answer my below question first:

What’s your niche?

It’s the most important thing to remember before even thinking to create back links as back links from a blog that is already in your niche is far far more beneficial than a high PR blog with no related content.

Let’s get to the main business.

If you need to find high PR blogs in your niche than search on Google.

“yourniche” High PR Blogs.

or

“yourniche” Commenluv/comluv enabled high PR Blogs.

By doing this you will find a good list of blogs but don’t comment on every one instead be picky and find the best out of them.

Now, comes the hard part, i.e., Comment.

Well, in reality it’s as easy as thinking because what you have to do is only read the post and than you will see ideas flowing in your mind.

Now, its the time comment on blogs and be regular. Be the first to comment, so that you would have a niche share of link juice.

Extraordinary Tip – Try to find those blogs which have a Top Commentators widget and get in the list. So, that you would have a back links from every page of the blog. Cool?

2. Find Blog Directories, Social Bookmarking sites to have some authority.

So, now you have to dance like a monkey to find them, it’s not a joke. Actually, it really is.

How to find good Blog Directories & Social Bookmarking sites?

If you are a newbie than go to seoprofiler, there you will see an option to create more than 500 back links that will help you increase your online presence.

or

• If you are an advance blogger like me, than simply search on Google this.
• High PR Blog Directories or High PR Bookmarking sites.
• Well, the thing is in blog directories, you only have to submit the homepage of your blog and the directory will take care of backlinks.
• But in social bookmarking sites you have to be active there, if you want to hit the front page and get a lot of traffic with backlinks.

3. Don’t get trapped!

• Ya, Don’t get caught in any link building black hat SEO tactic like a link building software or any other link building scheme.

Why?

• B’cause Google has strictly prohibited anyone from using any software to build links, it is against their quality guidelines.
• So, Don’t get into any black hat SEO tactic as everyweek a new product would come telling you that its penguins safe but in reality, no one can fool and get a way with penguin. It will surely hit your blog now or later, but will surely.

4. Don’t leave the hand of Forums.

Forums are also a great way to build back links but still most of the SEO experts out there would say that its of no us.

• Trust me, posting on forums is a great way to increase your traffic and build back links.
• But you have to follow the things below first.
• Read their guidelines first, so that you don’t get banned.
• Add your signature before posting anything.
• And atleast make 5 posts every day.

I mean, you will have 5 back links from a good authoritative site. You will certainly see some good results.

5. Being Social is a must.

Social Media is a great tool. Isn’t it?

I bet if you have some experience in blogging, you would always share your content on SM. Don’t you?

So, Do what you are doing (if not already) i.e., be consistent in sharing, so that you would also get traffic with links.

6. Use anchor text to rank better.

• If you are a newbie, you must be thinking that what the hell is this Anchor Text?
• Well, anchor text is a phrase with a link and must contain the keyword you want to target.

For e.g.-

If you want to rank for say Future of back links than you have to build back links with the keyword in it i.e., Anchor Text.

And every expert says that Anchor Text is the best way to rank for a specific keyword (s). Try building atleast one now.

7. Interlinking is also important.

The Matt Cutts from Google has already stated that interlinking is the best way to rank better and increase PR as the link juice is divide almost equally to all pages of your blog. One stone, Two birds. huh?

So, How to interlink easily?

The best way is to add atleast a link to 1 old post into a new one and use the WordPress plugin “SEO Smart Links” with it.

That’s enough from me, now it’s your turn to share your views on Link Building Tips That Works and please No Trash here. 

How to Rank Number 1 on search engine like Google? It’s very hard. Right?

How to Rank Number 1 on  search engine like Google? It’s very hard. Right?

But, but the funny thing is I was able to rank number 1 on Google with ease and this is not another post describing you to rank with buying this and fooling Google etc etc.

Here I would tell the only things I do to rank number 1 on Google. No Trash here.

But before we get into this, You must have to following requirements as they are essential to rank number 1 on Google:

    A blog at least 2 months old ( Minimum Domain Age).
    7+ hours everyday (If this number scares you, you should not proceed further).
    This Post.

So, without much more ado, here comes the main thing.
How to Rank Number 1 on Google ?

Follow the below things and you would be good to double your traffic (Cause you would be #1, Yaar)

Must Read: SEO Tips 2013- 14

1. Write a High Quality Post Everyday.

The line “Content is King” has been echoing in this blogosphere for a lot of years now but still many people are not able to write high quality content.

Why?

Because of any of the below reason:

    They don’t know how to write (No Knowledge).
    The Know how to write but can’t (No Motivation).

It doesn’t matter if you fall in any of the two above because here comes my tips which will definitely help you.

    Learn about the topic on which you are going to write as much as you can.
    Improve your writing Skills if it needs any improvement.
    Read success stories or any other thing which would keep you motivated.
    Write. Write. Write.

Useful Tip – Don’t NoFollow your every link on a post atleast give one do follow back link to any reputed source (not to anyone). This will definitely help you as if you don’t do this still some of the link juice is lost. So Why let it lost?

2. Create Back Links Manually and As much as you can.

The above line doesn’t mean SPAM everywhere but it means follow what I have done, I have created a lot of back links in short time (More than 1000 in 10 days) and I want you to do the same things to rank better.

    Get to the Forum, Start Posting, Add your Signature.

Top 10 Forums List.

Get to the list above and start posting on the forums which I have used (Well, I have used Warrior Forum more than anyone, Didn’t know why? but you may choose the best for you)

Keep these three things in mind so that you would not get banned.

1. Add value to every thread (Don’t just SPAM)

2. Don’t add your links in the content of your posts unless you have some reputation (Add it to signature).

3. Post at least 10 posts there (This isn’t comes under that but will help you).

    Get to the Social Bookmarking Sites and Submit your Posts.

Social Bookmarking Sites List

Now, comes the much harder part you need to submit atleast 40 posts of your blog to almost every social bookmarking site in the list above. It will really help you to rank number 1 on Google.

Just keep in mind that you are not using any software to submit any bookmark Google hates this way of submitting and Google will penalize for doing so.

Useful Tip – Find almost 30 blogs in your niche and comment there but please don’t spam and you can find it through Googling it. Click on the link which would rank number 1 on Google as it should be the best list. ;)


3. Not only Guest Post

Guest Posting on other blogs is the best way to let search engine know that your blog isn’t a SPAM one instead it has what people want.

Must Read: How to Write your First Guest Post?

But what is the thing you must do with Guest Posting?

Reply to other comments.

Why?

Because you would get even more back links from the blog and thus, Google’s trust will increase even more, this is what my brother is doing on Comluv.

Don’t forget to comment there so that the chance to be able to rank number 1 on Google would increase even more.

Over to you

Ya, the post has ended, to rank number 1 on Google isn’t rocket science but you need to work hard. So, you don’t need to know hundred things or more to rank you just have got what you needed. ;)

Now, it’s your turn to give me what I need and which is your thoughts on How to Rank Number 1 on Google. Do you agree with me? or disagree? Throw that in.

Latest Off-Page SEO Techniques for 2013- 14- one of the mose effective way to do off- page submission

The strategies you adopt outside the periphery of a blog or website to improve search engine rankings are known as off-page SEO techniques. Over the years, webmasters have experimented with various off-page SEO techniques and they keep evolving every year.

We all know that Google is constantly coming up with changes in their algorithm. Algorithms like Penguin and Panda had a massive impact in the land of search engine optimization.

It is a fact that SEO is always changing and thus we have to be on top of all the recent changes and trends going on.

In this article, we will discuss 10 off-page SEO techniques which will help you to escalate search engine rankings in 2013.
Scale up Guest Blogging efforts

2013 will definitely be a year for guest blogging. It is an amazing blog networking strategy and when you publish really awesome content on other blog domains, it scales up your blog’s search engine ranking, as well as blog reputation.

Page Rank, domain authority, reader engagement, blog audience, Moz Rank are some of the criteria used to choose blogs for guest contributions.
Massive Blog Commenting

These days you find a lot of blog owners publishing list of blogs with the active CommentLuv plugin. The reason for its popularity is its role in link building, which is the main focus for off-page SEO.

Even if you contribute ten real opinionated discussions on CommentLuv enabled blogs daily for 30 days, it is going to improve search engine visibility. More than search engines, you will get new traffic and reader engagement.
SlideShare Presentations

SlideShare is prominent these days. Top blogs feature it as a great way to do off-page SEO and gain recurring traffic. All you need is PowerPoint Presentation making skills and a really unique topic to work on.

If you can create such a presentation and promote it through your blog(s) and guest post about the benefits of SlideShare marketing on prominent blogs, you can double off-page SEO development efforts.
YouTube Marketing

YouTube is huge. It is almost like an independent search engine. With millions of queries and thousands of hours of video uploads daily, you need to maximize on this opportunity. Create or outsource video development on a topic similar to your niche.

The video should be linked back to your main domain. All you need to do is create a free YouTube account, upload it and share. You can also hire a search engine expert to rank the video in 2-3 months. It works.


Article Directories & Web 2.0 Properties

The article directories are tried and tested way to build backlinks. It may not help in getting traffic as these mediums are over-populated; but when you are starting out, it won’t hurt to get few backlinks from good directories like Ezine.

On the other hand, invest some time in building web 2.0 properties like Squidoo Lenses and HubPages. You can even add affiliate products to earn some money from these pages.
Do Podcasting

Podcasting is an exciting new medium which combines blogging and MP3 to create user-friendly content. More and more bloggers are using podcasting to repurpose their content and reach to new audiences.

You too can create and share podcasts on various social networking platforms, video channels and link it back to your site.
Build a Facebook Group

Why Facebook? It is the easiest way when it comes to creating an online community. A lot of blog owners have a Facebook Group to share new content, reach out to new traffic and network with other bloggers.

You can add friends and leave it open for anyone to join. Link it back to your blog and try to keep it active.
Ask others to Review your Business

This off-page SEO technique is useful if you run a business, not a mainstream blog. If you have a big social circle, you can ask them to review the business and post on websites like Shvoong and RateItAll.

You could also use various campaign building sites like Sponsored Reviews, Link Vehicle, Pay Per Post to get more reviewers. This is a paid method.
Local Business Listing

A great way to boost off-page SEO is to get your business listed on local listings such as Yahoo Local, Google Maps and Yellow Pages. This strategy increases the chances of your business services being found and sought after by service buyers. Competition is less and potential of returns high.
Social Bookmarking

Select a couple of social bookmarking sites like Reddit, Digg, Delicious and StumbleUpon. Whenever you publish a new blog, share them on these sites. Add tags carefully, categorize them in proper niche, add description and share.

Off-page SEO takes as much work as On-page search engine optimization. You need to perform both in equal measures. Draw a 3-month On-page and Off-page SEO program, and you are sure to get a lot of benefits.

What next? Share your valuable views in the Comment section.